Young Women Rock! joined Swiss Re’s roster of Dollars-4-Doers programmes in 2013. YWR! is dedicated to strengthening the lives and communities of young women of colour through an after-school educational, leadership, and personal development program that includes weekly sessions and special cultural outings. The philosophy behind its curriculum and mentoring approach is to empower young women by helping them think critically about themselves, their identity, and their goals while breaking down the negative messages fed to them by society and the media. The program is offered to high school girls in two of New York City’s most underserved neighbourhoods: Brownsville and East New York, Brooklyn.