In a nutshell

Resilience Award  Winner 2016
Location United States of America

Project timeline 

"Project is 100% completed "

The Challenge

In addition to pain, gradual musculoskeletal deterioration in people over 65 often leads to falls and fall-related injuries, which are responsible for five times as many hospitalisations in this age group as other types of injury. One in three elderly people experiences a fall each year. When an injury occurs, the average cost of treatment after a fall jumps by 67%, from USD     21 000 to USD 35 000, for someone who sustains an injury relative to someone who does not. After chronic diseases, falls and related injuries are the second-most common cause of death among seniors in the United States.

Regular physical therapy is the most consistently proven way to substantially reduce the likelihood of falls and fractures. However, in the United States, open-ended physical therapy is too expensive for a retiree living on a basic pension, and transport to appointments can be difficult to organise. Moreover, people often receive physical therapy at community centres, where the exercises on offer tend to be too generic to meet people’s individual needs.

The Approach

SimpleTherapy’s online platform allows users to perform physical rehabilitation exercises anywhere and anytime by watching a series of personalised, adaptive live-action videos. It uses artificial intelligence to collect users’ feedback – asking, for instance, about pain levels and whether the exercise was appropriate, too easy or too hard – and then to identify appropriate exercises. The result is an individually tailored, dynamic set of exercises similar to the instructions a physiotherapist provides in a one-to-one consultation.

SimpleTherapy offers specific modules for rehabilitating different body joints, with a focus on addressing musculoskeletal pain. Although consumers may buy access to the platform directly online, retail sales will remain a secondary activity until the brand becomes more visible. SimpleTherapy currently targets insurance companies, large employers, accountable care organisations, third-party administrators and federal governments as customers. It has already run scientific and commercial trials with several customers that have confirmed interest in rolling out the product on a larger scale.

Goals and Impact

The incidence of fractures of the hip, spine, wrist and shoulder increase markedly with age. Research shows that the falls that cause these fractures are predictable on the basis of individual risk factors as well as preventable via interventions such as physical therapy treatment and rehabilitation.

With the support of the Swiss Re Foundation, SimpleTherapy developed a dedicated app to support its Falls and Fracture Prevention Program (FFPP), which targets people aged 65 and older. FFPP aims to prolong people’s active lifespan by promoting healthy ageing and preventing falls and fractures. As the app can be linked to any digital activity support and monitoring programmes, it can be easily integrated into a smart home. At an annual cost equivalent to no more than one in-person visit to a physical therapy clinic, it also offers a highly attractive financial value proposition to providers of long-term or pension-based care. 

SimpleTherapy is leading the way in helping elderly people age independently, while reducing short- and long-term health plan costs.


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SimpleTherapy consists in an online platform where individual users can perform physical rehabilitation exercises by watching series of personalized and adaptive videos, anywhere and anytime.